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Recent advances in tourism marketing research

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Published by Haworth Press in New York .
Written in English


  • Tourism -- Marketing -- Research.

Book details:

Edition Notes

Other titlesJournal of travel & tourism marketing.
StatementDaniel R. Fesenmaier, Joseph T. O"Leary, Muzaffer Uysal, editors.
ContributionsFesenmaier, Daniel R., O"Leary, Joseph T., Uysal, Muzaffer.
LC ClassificationsG155.A1 R42 1996
The Physical Object
Paginationxvii, 279 p. :
Number of Pages279
ID Numbers
Open LibraryOL993528M
ISBN 10156024836X
LC Control Number96032039

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Recent Advances in Tourism Marketing Research book. Recent Advances in Tourism Marketing Research book. By Kaye Sung Chon, Muzaffer Uysal, Daniel Fesenmaier, Joseph O'Leary. Edition 1st Edition. First Published eBook Published 19 September Pub. location New : Kaye Sung Chon, Muzaffer Uysal, Daniel Fesenmaier, Joseph O'Leary. Taylor and Francis Release Date: Septem Imprint: Routledge ISBN: Language: English Download options: EPUB 2 (Adobe DRM). He is also co-editor of a number of special issues in tourism and academic books including Progress in Tourism Marketing (Elsevier, ). Luisa Andreu is Associate Professor of Marketing at the University of Valencia. Her research interests include consumer behaviour, tourism marketing, service marketing and e-marketing.   Books and Journals Standalone Books Case Studies Expert Briefings Open Access. Advanced search. Advances in tourism marketing research: introduction to a special issue on consumer behavior in tourism destinations. Juergen Gnoth (Based at the University of Otago, Dunedin, New Zealand) Luisa Andreu (Based at the University of Valencia, Valencia.

Advances in Tourism Research is an established series of monographs and edited volumes which comprise state-of-the-art research findings, written and edited by leading researchers working in the wider field of tourism studies. The series has been designed to provide a cutting edge focus for researchers interested in tourism, particularly the management issues now facing decision-makers, . The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement.   Progress in Tourism Marketing (Advances in Tourism Research) [Kozak, Metin, Andreu, Luisa] on *FREE* shipping on qualifying offers. Progress in Tourism Marketing (Advances in Tourism Research).   A number of recent tourism research studies are set to impact destination marketing decisions throughout the coming year. Emerging survey results and other critical findings will prove tremendously impactful in the way that destination organizations and local groups work to attract visitors and strengthen their local economies. Below, we’ve rounded up some of the most [ ].

Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your : Taylor And Francis. In book: Marketing Basics for the Caribbean (pp) Recent advances in the areas of information technology and. NEW DEVELOPMENTS IN TOURISM MARKETING. In book: Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice A market research has identified the business. Recent advances in mobile. About this book Introduction The authors start by scoping the scene of tourism research, evolving then to a comprehensive analysis of themes of particular interest for researchers and academics interested on the workings of the tourism markets, such as new analysis frameworks in tourism economics and new operational tools in tourism research.